AI Insights · Timothy · July 2021
Top 5 Film & Television Apps on Android in South Africa Q2 2021
In Q2 2021, the top 5 Film & Television apps on Android in South Africa showed varying trends in downloads and active users, with some apps experiencing notable fluctuations.
In the second quarter of 2021, the performance of the top 5 Film & Television apps on the Android platform in South Africa showcased diverse trends in downloads and active user metrics. The data, sourced from Sensor Tower, provides insights into how these apps fared over the period.
Showmax 1.0 had an interesting quarter with weekly downloads peaking at around 70K in mid-April and then gradually declining to approximately 32K by the end of June. The app maintained a relatively stable number of weekly active users, fluctuating between 491K and 584K throughout the quarter.
Netflix saw a consistent trend in downloads, starting at 33K in late March and ending at around 25K by late June. The active user base for Netflix remained robust, with a slight increase from approximately 909K to 941K over the quarter.
DStv experienced a steady download rate, ranging from 16K to 27K weekly. The number of active users hovered around 470K to 490K, indicating a stable user engagement throughout the period.
Viu: Dramas, TV Shows & Movies had varying weekly downloads, with a peak of approximately 26K in mid-April and a low of 16K at the end of May. The active user count for Viu showed an upward trend, growing from around 289K to 336K by the end of June. Revenue for Viu also saw an increase, starting at $1.8K and reaching $2.6K towards the end of the quarter.
MyDStv SA showed a fluctuating download pattern, beginning at 20K in late March, dropping to 11K in mid-April, and then rising again to 19K by the end of June. The active user base for MyDStv SA showed some volatility, moving between 41K and 57K during the quarter.
For more detailed insights and data, visit Sensor Tower.